Prudential Voted #1 in Orange County
* Prudential professionals help stage your home for sale, including landscaping, paint, floor coverings and small repairs.
* Prudential Real Estate and Relocation Services ranked first in seller satisfaction among all national full-service real estate firms in a J.D. Power and Associates survey.
* Prudential ranked first in relocation satisfaction in an annual nationwide survey conducted in August
Why they're No. 1: Prudential real estate offices in Orange County are affiliated with one of two companies. One is owned by Rich Cosner, and the other is owned by HomeServices of America, a Berkshire Hathaway affiliate. "Our role is to give our professionals the support they need to provide an exceptional experience to our customers – from a responsive management team to the powerful resources of our parent company," said Jon Cook, president and chief executive officer of HomeServices. Cosner said, "The success of our company lies primarily with the experience level of our agents. Prudential doesn't work with new agents, we only hire experienced people. We work with them to grow their careers and take care of clients." Real estate has been challenging the last few years, he said. Five years ago experience didn't matter as much. "But now it takes skill to get these properties sold. Our agents have a higher level of sophistication. The market will continue to be challenged for another two years because of the California employment situation."
Claim to fame: "We have great managers who find those customers," Cosner said. "We market globally and have had success with that. Our system gets buyers into agents' hands." Cosner stays up on the facts and keeps graphs for his agents to let them know of strategic opportunities. Cosner said California is "on sale." It's an opportunity for first-time homebuyers as well. "They're in a great position," he said. "Banks made a lot of mistakes, and there were lots of people who got loans without really qualifying. But now the system protects those young buyers. Credit checks will no longer be cursory."
Fan favorite: "Prudential and our agent were professional in negotiating the deal. I'm a super-satisfied customer; their experience showed." – Juan Chacon, Yorba Linda
Fun fact: Prudential agents in Orange County speak about 50 foreign languages, according to Cosner. Most overseas clients speak English, but others feel more comfortable dealing with business matters in their own language.
Information Provided By The Orange County Register
