Wednesday, December 16, 2015

Barbara Corcoran: Cheap Money Is Going Away, So Buy A Home Now


All eyes are on the Fed today as Janet Yellen is expected to announce the first raise in interest rates since 2006. The housing market has been slowly recovering from its March 2012 bottom (according to the Case-Shiller Index), but it’s been largely aided by near-zero interest rates. Thirty-year fixed-rate mortgages remain below 4%, down from 6% in 2008.
So is the still-fragile housing market in for a shock today? It’s a mixed bag says, Barbara Corcoran, investor on ABC’s “Shark Tank” and founder of The Corcoran Group, a large real estate company based in New York. “The immediate reaction will be the same as it always is when interest rates are raised: It creates a psychological deadline for anyone who’s thinking about buying and sitting on the fence,” she says. “They get right off the fence and think it’s their last chance to get in there, so you’ll definitely see an uptick in sales nationwide.”
Unfortunately the uptick in home sales will be short-lived, says Corcoran. If rates continue to rise at a rapid clip, sales will eventually taper off. Fannie Mae chief economist Doug Duncan believes that markets have already priced in the Fed’s move and the rate hike will have no immediate impact on Treasury or mortgage rates. But while some of the Fed’s impact has been priced in, this week has been a volatile one for the market, and volatility tends to be serially autocorrelated.
Still, Corcoran is certain that 2016 will remain a sellers' market. “The inventory is getting tighter and tighter every month, we have 10% fewer homes to look at in America this month as opposed to last month,” she says. Buying real estate has less to do with dollars and cents and more to do with emotion, says Corcoran, and people are feeling secure: Bankrate’s Financial Security Index, which measures how American’s feel about their job security, savings, debt, net worth, and overall financial situation, has largely been on an upswing since 2014.
Corcoran says early 2016 will probably be one of the last times homebuyers can take advantage of low rates. “We’ve had it for so long that you start to think it’s your American right to have that kind of money, but it’s a ridiculously low-interest rate, even if it were to move up a couple of points.”
According to Corcoran, we’re right around the corner from the best time of year for potential homebuyers. The week between Christmas and New Years is when prices hit the floor, she says. “Nobody is looking and everybody who hasn’t sold their house has lost hope … I have seen ridiculous deals made year in and year out.”

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Tuesday, December 8, 2015

Regulator Says No to Higher O.C. Loan Limits

Orange County mortgage shoppers didn’t get any help dealing with our lofty home prices from the Federal Housing Finance Agency, Fannie and Freddie’s regulator.
Last week, the FHFA, announced it would not increase its maximum conforming loan amount that the two mortgage giants can purchase from local lenders.
The last time Orange County saw an increase to its maximum conforming loan limits – those loans that can be sold to Fannie Mae or Freddie Mac – was in 2007, when the O.C. was designated as a high-cost area, giving birth to Fan and Fred’s high-balance loan limit of $729,750. The number was chopped down to a max of $625,500 in September 2011, where it still remains.
Today, Fannie and Freddie will purchase Orange County loans for up to $417,000 with just 3 percent down; and Fannie will purchase Orange County loans for up to $625,500 with just 5 percent down.
Even though you can find similar rates for jumbo loans (or loans greater than $625,500), one downside is you need to put at least 10 percent down.
You can purchase an O.C. home for just under $1.2 million with a 10.1 percent down payment right now. Or purchase a home for $1.7 million with just 15 percent down.
Consider that the median Orange County house price was $708,692 in October 2006, compared to $704,370 in October 2015, according the California Association of Realtors.
Believe it or not, national numbers closely mirror the O.C.’s experience, according to a chart released this week by the Mortgage Bankers Association. MBA cited several home prices indexes showing that U.S. home values in the third quarter of 2015 ranged from 96 percent to just over 100 percent of third quarter 2007 numbers.
Flat loan limits may not hold prices back, regardless. Prices might push up from wage gains.
“The good news is labor markets have tightened with just a 5 percent unemployment rate and may go lower. The silver lining (for Orange County) is people will be trading jobs, finding right jobs,” said Lynn Fisher, vice president of research at the MBA.
MBA forecasts a home price increase of 4 percent in 2016 which means that there may be a modest adjustment to the loan limits next year.

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Sunday, November 22, 2015

Even As The Holidays Approach, You Still Can Buy A Home This Year

With Thanksgiving around the corner, Hanukkah beginning a week after, and Christmas only four weeks away, despite all the fun, food, and celebrations, if you have your focus laser beam tight, you can buy a house before the end of 2015.
But why in the world would you want to take any time away from your cherished Holiday traditions – including deep frying a Turducken, hosting a marathon game of Risk, standing in store lines at zero dark thirty on Black Friday, or marching with the Brief Case Drill Team in the Occasional Pasadena Doo Dah Parade – to buy a house?
Here are a couple reasons I can think of that might get your boots on the ground, pounding the local pavements as you deploy from your Realtor’s car, searching for the right house and getting into a time-sucking battle of counter offers until you make a deal.
Taxes: Buying a house triggers a “taxable event” that may give you some tax advantages for your 2015 return, if you close before the end of this year.
Check with your tax professional to see which of your closing costs can be deducted from your taxable income. And as far as I know, for 2016, your mortgage interest paid on your primary residence still qualifies as a tax deduction. This is another point for you to confirm with your tax professional.
Look at you – winning this year and all of next year! Motivated now?
Mortgage Interest Rates: Are you a gambler? There you are, needing a bigger place for yourself, your spouse or significant other, your kids, their kids and your sister (one definition of the modern family).
How long are you going to wait out the impending increase in mortgage interest rates, which will erode your buying power? Because as mortgage interest rates rise, your qualifying loan amount typically decreases. You might choose to leave the Risk marathon, pick up your Pre-Approval letter and go find a house to buy for your “clan.”
Motivated Sellers: If you can take your eye off the Turducken for just a few minutes and study the stats of the homes you’re actually interested in owning, you might see a trend toward a higher number of days on the market in your target zone.
Do you think the owner of a house that’s been listed for sale for 220 days might be motivated to respond to your offer, even if it is as low as your respectable Realtor will let you go? It’s worth a try.
Thirty Day Escrow: Despite the implementation of new lending guidelines, savvy lenders can and are accommodating 30 day escrows. Which means yes, you can buy a house before the end of 2015! So grab your brief case and get going!

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Tuesday, November 10, 2015

CSUF Analysis Predicts OC Home Prices Will Rise Up to 12% in 2 Years

Orange County house prices will rise between 4 percent and 6 percent next year and the year after, a Cal State Fullerton forecast predicted.
If accurate, the median price of an existing single-family home will climb to $751,000 to $765,000 in 2016, up from the $722,170 median home price reported by the California Association of Realtors in July.
That’s less than $10,000 below the the all-time high of $775,424 for a single-family home reached in June 2007, according to state Realtors.
The median is the price at the midpoint of all homes sold.
“Given the substantial price increases in the last few years, the expected increase in interest rates and moderate to good (but not great) growth in jobs and output, we believe that this is a reasonable expectation,” Anil Puri, dean of CSUF’s Mihaylo College of Business and Economics, said Monday in an email to the Register.
Earlier, Puri issued CSUF’s annual forecast predicting Orange County will add 37,700 new jobs in 2016, compared to an increase of 40,100 this year. In 2017, job growth could slow even more, he said.
Unemployment, the forecast predicts, will drop only slightly – from an average of 4.4 percent in 2015 to 4.3 percent in 2016.
Puri said the Orange County house-price forecast, issued separately this week, is based on CSUF’s Orange County Business Expectations survey and on its analysis of the housing market.
The forecast is only for the median price of a existing single-family home. But if the all-home price reported by CoreLogic grows at that same 4 percent and 6 percent pace, the median would surpass the June 2007 record by $9,700 to $22,000, reaching a new peak of $654,680 to $667,270.
On the other hand, Orange County home values still will remain well below peak values when taking inflation into account.
The Realtors’ June 2007 peak price of $775,424 for a single-family home is equal to almost $890,000 after taking inflation into account.

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Monday, November 2, 2015

What's Your Home Worth? Why Do You Want to Know?

At some point, every home owner asks the question, “What's my home worth?”
But the ways to answer that question are as varied as the reasons for asking it.
Here are a few home-value estimating techniques, and the scenarios that prompt that question most frequently.
Current Market Value estimate: People want to know what their is home is worth periodically just as people check in on the value of their stock portfolio.
There are as many online opportunities to request a Current Market Value report as there are agents with a website.
And you usually only fill in the bare facts on such sites as bedroom and bathroom count; square foot of living space; lot size; and whether or not you have a pool. Who wants an agent in their house when they don’t even know if they are ready to sell, right?
So you enter all of your data and say, “What’ll my house sell for right now?”
You’ll most likely receive an answer in the form of a range of prices, from low to high. You can then apply your own opinion of how your house stacks up against the homes similar in size and bed/bath count to see where you land within the range provided.
As is vs. Upgraded Value estimate: Many sellers want to know what kind of return they are likely to get from an investment in upgrades to their home. Or asked another way, how much less they will likely get for their house if they sell it the way it is.
This is a tricky area when it comes to the math, but suffice it to say that recent upgrades in the current prevailing style, finish, and fashion will fetch more money than a home with no upgrades, or upgrades done 20 years ago that are no longer in step with the current trends.
Sharpen your pencil.
Highest Current Value estimate: Many times agents are asked to provide an estimate of the highest possible value of a home so owners can evaluate whether or not they can potentially re-finance into a better loan, get rid of the Private Mortgage Insurance (PMI) and pull a little cash out to add a pool.
This exercise often involves really scouring the comparable closed sales to find any little shred of evidence that will justify an increase in the estimated value of the home.
Lowest Current Value estimate: Believe it or not, there are times home owners are trying to justify the lowest possible value of their home. One reason is to contest the value set by the tax assessor and potentially lower your annual property tax bill.
Another reason is in a divorce, when one spouse wants to buy out the other . The spouse wanting to keep the house is looking for evidence to keep the buyout cost as low as possible.
The spouse being bought out will be looking for the highest price possible.
Sometimes both parties submit evidence to their respective attorneys, most likely provided by two different brokers. Then the attorneys duke it out.

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Tuesday, October 20, 2015

4 Things You Should Know About Online Real Estate Listings

Online listing have transformed the way we shop for homes. While listing sites make the home buying process more convenient, they also have their flaws. Here are a few things you should know about listing sites before you buy a home.
The Listings Are Not Always Accurate
Criss-crossing the city to see a handful of properties is not the most efficient way to find your dream home. Which is why buyers love listing — they can provide a wealth of information at a quick glance. A typical listing will tell you the lot size, square footage, how many bedrooms, and the year the home was built, along with many other details. The problem is that this information isn’t always correct. You might spend an afternoon chasing down a prospective home, only to find out that an offer was accepted several days ago and it’s no longer on the market. Or you might find out during a tour that the square footage was listed incorrectly and the home is significantly smaller than you expected. When you’re house hunting, it’s important to ask questions, even if you think you know the answer. Don’t let the details in an online listing prevent you from performing your due-diligence.
There’s No Substitute for Actually Seeing a Home
The centerpiece of any home listing is the photo slideshow. Buyers will spend hours flicking through these pictures trying to find a place they can fall in love with. Real estate agents know how important these pictures are, and that’s why the best agents will hire a professional photographer to show off the property. They’ll use wide-angle lens to make the place feel spacious, studio lighting to make it bright, and color correction to give it vibrancy. But these photos can be misleading. As a buyer, you might waste a lot of time pursuing a looker that ends up being a dud in person. And by focusing all of your attention on the homes with the best looking pictures, you might end up missing a great deal on a property that didn’t invest in a good photographer.
The Price Isn’t Right
Online tools have made life easier for real estate agents. Buyers today are better informed and better able to explain what they are looking for. But these sites can also drive agents crazy, especially when they feed buyers and sellers wrong information. Many sites provide an online estimate of a property’s value, which they base on recent sales data and tax assessments. Unfortunately, these estimates are often inaccurate, especially when they fail to take into account things like a major remodel or recent fluctuations in neighborhood real estate prices. Despite the inaccuracy, sellers can get attached to these estimates, and refuse to budge on price, even if a weak housing market tells them otherwise. On the other hand, buyers who rely on this figure might put in a lowball offer that wastes everyone’s time. If you’re a homeowner and you feel like the current estimate is too low, you can reach out to companies like Zillow and Redfin to correct the facts about your home in order to improve the company’s estimated price. And if you’re a buyer, keep in mind that these are just estimates — the market will decide what the home is worth.
Real Estate Isn’t Easy
Online listings lure people into thinking that real estate is easy. But buying a home is not like ordering a new pair of shoes off of Zappos. It’s hard work. Sure, you can spend your days looking at listings, and your weekends visiting open houses, but finding the right place to live is just a small part of the process. You’ll need to come up with a downpayment, get pre-approved for a mortgage, find an agent that you can work with, fill out stacks of paperwork, get a home inspection, and finally close on the home. Checking the online listings during your lunch break is a fine way to kick off the process, but once you’ve made the decision to actually buy a home, be ready to treat it like a full-time job for the next several months.

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Saturday, October 17, 2015

California Home Gains Forecast to Run at Least 2 More Years

California home prices should continue to rise in the next two years, extending the state’s housing gains to a six-year winning streak, according to a new forecast by Wells Fargo Bank.
Bank economists see the CoreLogic median selling price for the state finishing 2015 up 6.5 percent vs. a year ago; then rising 5.8 percent next year and up 5.5 percent in 2017. This index rose 13.4 percent in 2012, 20.5 percent in 2013 and 7.6 percent last year.
“Modestly higher interest rates should not present much of a direct challenge for the state, but with home prices rising and mortgage markets far less flexible than in the past, home sales might come under pressure if mortgage rates rise too quickly. That does not appear to be an immediate risk,” the forecast says. “Interest rates look like they will remain low for even longer than thought previously, which should allow the housing recovery to gain further momentum.”
Pushing home prices higher is the fact that California’s economy is outperforming the nation.
“We look for the Golden State to again add close to a half million net new jobs this year, which is a pace 1.5 times that of the nation as whole,” says the forecast. “Stronger growth is creating some strains, however. About 20 percent of the state’s new jobs have been created in the high-paying technology and life sciences industry.
“Hiring has also picked up in other higher-paying sectors, including construction, manufacturing, health care and logistics,” the report continues. “California, however, has also added plenty of lower-paying jobs as well, and many of these low-paying jobs are being created in the same geographic areas where higher-paying jobs are being added. These wage discrepancies have made finding affordable housing an even greater challenge than in the past.”
The California Association of Realtors last week predicted that the median price of a California existing, detached house will rise 3.2 percent to $491,300 in 2016. Its house price index rose 9.8 percent in 2014 and 6.5 percent so far this year.

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Monday, September 28, 2015

No Market Correction 'Anytime Soon'

Demand for Orange County homes, as defined by market watcher Steve Thomas, is at a nine-month low.
But don’t worry, it’s just part of another seasonal, post-summer slowdown, notes Thomas in his biweekly ReportsOnHousing.
There have been 2,537 new pending sales opened in the last 30 days, as of last Thursday. That’s down 4 percent in two weeks and the lowest since January. But this has been a relatively strong year for housing, with this count of new escrows up 10 percent from a year ago, Thomas notes.
Sellers are losing interest, too. For-sale inventory on the brokers’ listing network was 6,959 on Thursday, down 1 percent in two weeks and off 9 percent in a year. Inventory was above 7,000 for only two months in 2015 vs. five-and-a-half months in 2014.
“Buyers often mistaken this slower season as the beginning of a major market slowdown, one that will ultimately lead to a price correction,” Thomas writes. “Current data and trends simply do not support a housing correction anytime soon.”
Thomas calculates “market time” a measurement that shows how long it would theoretically take to sell all inventory of listed homes at the pace of new escrows being opened. Last Thursday, market time was 82 days – up from 54 days amid the traditional strong spring shopping season in April. But a year ago, market time was 100 days.
Thomas describes current conditions by no means a buyer’s market rather “a slight seller’s market, one where sellers can call more of the shots when it comes to the terms of a contract.”

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Sunday, September 20, 2015

OC Houses Rank As Nation's 3rd Most Expensive

Orange County again has the nation’s third highest median selling price for single-family homes, according to National Association of Realtors data.
Orange County’s second quarter median price was $713,200, up 3 percent in a year. Orange County has ranked third since last year, when it jumped out of fourth place past Honolulu.
The nation’s priciest single-family homes are found in Silicon Valley, where the median hit $980,000 in the second quarter, up 9 percent in a year.
San Francisco was next at $841,600, up 9 percent in a year. Honolulu was fourth behind Orange County at $698,600, up 3 percent in a year. Another California market, San Diego, was fifth at $547,800 up 9 percent in a year.
Some may quibble with this ranking, as the high-cost New York metropolitan area ranks only sixth with a median price of $473,200, up 2 percent in a year. But the Realtors don’t track the pricey co-op apartment living that dominates the city real estate market. Plus, the metro area does include many relatively affordable homes in the distant suburbs.
No matter the ranking, all these markets look expensive compared to the rest of the nation. The U.S. median price was $229,400, up 8.2 percent in a year.
If you’re thinking about affordable markets with momentum, data from 2015’s second quarter tells you to look to the south and east.
The biggest percentage winners year-over-year were three towns in Florida. Palm Bay-Melbourne-Titusville had the largest gain, up 20 percent in a year to $165,000. Port St. Lucie was up 20 percent to $184,000. And Sebastian-Vero Beach rose 19 percent to $191,000.
Two North Carolina markets were next. Raleigh was up 17 percent to $247,900, followed by Greensboro-High Point – up 16.3 percent to $159,800. Gulfport-Biloxi, Miss. was sixth, with an increase of 16.2 percent to $131,300.

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Sunday, August 30, 2015

Will Wall Street Turmoil Affect the Southern California Housing Market?

Seven years ago when the housing bubble burst, it nearly took down Wall Street and the entire U.S. economy.

This week, the concern was the reverse: That the prospect of an extended dive in the stock market, or even continued volatility, might spook buyers and sellers in Southern California's housing market — just as it has finally normalized after a bust-and-boom cycle.

Blaring headlines about the three-digit swings in the Dow Jones industrial average weighed on buyers such as Christian Lander, a television writer and author, who put an offer on a Glendale house last week, before the stock market started falling. He's proceeding as planned, because he's investing for the long term and doesn't want to react to fluctuations in the market.

But Lander worries that other buyers may take a different view — because he's a seller too, looking to unload his two-bedroom condo in Koreatown.


 

"I am just hoping it won't freak people out that this is a bad time to buy," he said.

So far Lander's decision to press ahead is typical of what local real estate agents and mortgage brokers say they have seen in the housing market, though the unease already has prompted some price cuts. But if the Wall Street gyrations continue for a prolonged period, say for weeks, economists believe that the uncertainty could cause a shift in housing market sentiment.

And there's another threat: Much of the blame for the stock market turmoil has been on the weakening economy in China, where investors flush with cash have become the largest source of overseas buyers for Southern California residential real estate.

"One or two days makes people nervous and glued to the TV, but it doesn't necessarily change a life-altering purchase such as a home," said Lindsey Piegza, chief economist at Stifel Fixed Income. "If there's ongoing uncertainty, consumers will pull back."

George Pagano, a real estate agent with Immel Team Luxury Real Estate who specializes in coastal south Orange County, said his buyers are assuming that the stock drop-off is temporary and are not changing their intentions.

But some sellers have been more willing to trim their asking prices from levels he considered unrealistic. This week, the owners of a five-bedroom house in Laguna Niguel reduced their asking price by $505,000, down to $3.9 million.

"They are taking our advice to lower their expectations," he said.

Laguna Niguel mortgage broker Jeff Lazerson said he hasn't heard from worried borrowers, but he dislikes the volatility and is hoping that the stock market doesn't go into a steep decline.

"The best things in real estate are no whipsaws — slow and steady growth and there are no distractions for the consumer," he said.

The recent drops in the stock market have been largely driven by concerns over China's slowing economy, worries that have been heightened by a sharp sell-off in that country's stock market and a devaluation of its currency.

Economists said slowing growth abroad could go two ways. It could sap demand from markets such as Irvine and the San Gabriel Valley, which Chinese families have poured into in recent years, seeking good school districts and a safe place to park their cash. Or it could increase investments as wealthy individuals look to get their money out of China and into the U.S.

John Burns, an Irvine consultant for home-building companies, said one of his clients has seen fewer Chinese buyers shopping for homes at its Southern California communities over the last month. And another client told him that a buyer canceled a deal recently because of the buyer's losses in the Chinese stock market.

"Clearly, there is some uncertainty out there," he said.

Tom Berge Jr., president of the West San Gabriel Valley Assn. of Realtors, has had a different experience. He said three or four Chinese business owners looking to invest in homes have raised concerns to him over economic turmoil in China. But it wasn't because they might no longer be able to afford local real estate.

"Their fear is the government is going to limit the money that can freely move out of China," he said.

Christopher Thornberg, founding partner of Beacon Economics, believes that slowing growth abroad won't slow investment because Chinese residents will become more inclined to move money into what they consider a safe investment.

"If anything, this is only going to intensify the push to get money out of China," he said.

The volatility on Wall Street comes just as home buyers were growing more confident. In July, home sales in Southern California hit a nine-year high and prices rose 5.5% from a year earlier to a median price of $438,000 as the U.S. economy continued its long recovery in a low-interest-rate environment.

Scott Laurie, chief executive of Olson Homes, said he's encouraged by strong job growth within California, so his Seal Beach development company is moving ahead with at least eight new single-family and town-home communities on which it plans to break ground next year.

"A [stock market] correction of 10% to 20% doesn't change that," he said. "We have a full pipeline in place for next year. We are pretty bullish."

Stuart Gabriel, director of UCLA's Ziman Center for Real Estate, is also bullish on housing.

He said the stock market volatility shouldn't change the housing market's upward trajectory, noting the recent drops in the stock market have been driven by worries over economies abroad while the fundamentals of the U.S. economy remain strong.

"At this moment demand for housing remains roughly intact," Gabriel said. "There is nothing about what we're seeing in the last few days that would change that assessment."

Indeed, by the end of the week, the stock market had calmed, with the Dow recovering substantial ground. Still, few people on Wall Street think that all the turbulence is a thing of the past.

Michael Novati, a 28-year-old technology worker in San Francisco, said he wasn't letting the market volatility affect his plans to buy a condo on L.A.'s Westside as an investment and a home for his brother.

Novati has been looking for six months, and during that stretch his biggest obstacle has been his desire to find just the right condo in a market with very limited options. That remained his biggest issue as he forged ahead this week despite all the unnerving news.

"You got to suck it up" and think about the long term, he said.

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Sunday, July 26, 2015

Stage Your Home Like A Professional

Tips to stage your home like a professional

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Monday, July 13, 2015

Outlandish Luxury Real Estate Marketing May Now Be The Norm

Rayni and Branden Williams spent months lining up a director, cast and crew for their "lifestyle film."
 
The plot line: A husband takes off for a business trip in his Corvette, leaving his wife to invite friends to hang out in their wine room, gym, massage space, movie theater and infinity-edge pool overlooking the city.
 
But the actors are only a supporting cast to the real star — the $33-million house at 9133 Oriole Way, a modernist mansion with 12,530 square feet of sun-drenched living space nestled in the hills near neighbors such as Keanu Reeves and Leonardo DiCaprio.
 
And the Williamses are not movie producers; they're real estate agents. They spent more than $40,000 on the production, just one example of the outlandish lengths today's high-end agents are willing to go to in pursuit of that big commission. For the Oriole house, the Williamses' cut could exceed $1 million.
 
"Regular marketing doesn't work anymore. We're appealing to a more sophisticated and savvy group of buyers," Rayni Williams said. "We're taking it to a whole other level."
 
For some agents, that includes aerial home viewings via helicopter, elaborate parties with elite guest lists and hors d'oeuvres whipped up on demand by award-winning chefs.
 
The high competition among agents reflects the rapid and global rise of extreme wealth. The number of billionaires worldwide is at a record high: 1,826 total, with 290 newcomers, according to Forbes' annual list. Many are foreign; more of them than ever before are under age 40.
 
They're increasingly likely to buy a property based solely on what they see online, especially if they're from outside the U.S. So upscale homes are often advertised via glossy websites stocked with detailed floor plans, Hollywood-caliber videos and aerial photos taken by drones.
 
At the Brentwood branch of Sotheby's International Realty, potential buyers can visit luxury Southern California properties without leaving the agent's office, using headsets to view tours crafted with 3-D virtual reality technology. Users can linger in certain rooms and look around as though they're there in person, said Matthew Hood, a Sotheby's agent.
 
"The whole experience is only going to improve. It's good right now, but it's heading toward great," he said.
 
Four decades ago, when Joyce Rey started out in real estate selling homes for the likes of Sonny and Cher, the most luxurious mansions in town would go for less than a million dollars. High-end home advertising involved a two-line notice, sans photo, in the classifieds section. Documents were hand-delivered by real estate agents who usually worked alone.
 
Rey now has five assistants. She and Stacy Gottula, her partner at Coldwell Banker Previews International, Estates Division, regularly deal with billionaires. Together, impeccably coiffed and fashionably dressed, they represent the most expensive home listing in the nation — the opulent, 25-acre, $195-million Palazzo di Amore in Beverly Hills.
 
The estate — with its dozen bedrooms, 23 bathrooms, 27-car garage, vineyard, screening room, bowling alley and ocean views — is separated from the rest of the city by a quarter-mile of tree-lined driveway, seemingly transplanted from some magical corner of Provence. The palatial interior, aglow under glittering crystal chandeliers, is festooned with grand tapestries and gilded artwork.
 
Marketing such a property — where the 13,500 bottles of fine wine kept on site are considered a minor selling point — requires tact, creativity and no small amount of capital, experts said.
 
Some agents will call in helicopters if a client wants a panoramic view. Others advise sellers to stock houses with expensive furniture, silverware and art specifically selected to lure buyers. Thousands of dollars go into intricate property renderings.

"We have to be one step ahead of the marketplace," Gottula said. "That's what our clients come to us for."

Top real estate agents move in a tiny community, and image, reputation and connections are everything.

Branden Williams, a former actor, almost exclusively wears designer suits: Prada, Dior, Yves Saint Laurent. He and Rayni own "a really nice estate" in a Beverly Hills neighborhood known as Trousdale Estates, which has been home to Elvis Presley, Frank Sinatra and Jennifer Aniston.

"It helps to have people know that we live in the area we sell in," Rayni said.

Their familiarity with extreme wealth soothes buyers, agents said. But it also allows them to screen out unwanted interest.

Rey and Gottula were given the Palazzo listing because of their previous track record, and because they had worked with its owner, real estate mogul Jeff Greene, on leasing the property to business people and prominent international families. Now, the partners open the house only to those with a private invitation or who have undergone a financial vetting process.

"You get a lot of lookie-loos," Gottula said. "A lot of these clients are very high profile and confidential."

Their fellow agents also use Google and contacts at banks to research potential clients and filter out all but the most moneyed prospects. Rayni Williams' rule of thumb: "If you can't buy it in cash, you can't buy it."

Qualified buyers will often mortgage their properties, although they don't need to, to take advantage of low interest rates and keep their cash liquid, she said.

"To them, it's like borrowing free money," she said. "Just like realtors, these banks will jump for you all day long."
Many clients also try to haggle.

"Most super-wealthy people are frugal and want to figure out the best way to get the best price on the property," Branden Williams said. "They'll write letters, want to talk to sellers, want to get everyone and their mothers involved."

Including their lawyers.

David Kramer of Hilton & Hyland, an affiliate of Christie's International Real Estate, said he encountered distinctive hurdles when selling Aaron Spelling's 4.7-acre, $150-million Candyland property to British socialite Petra Ecclestone Stunt in 2011.

Partly to avoid future legal squabbles, Kramer said he decided to test for mold within the 56,500-square-foot main house. He hired microbiologists to set up a forensic lab on the property, and they used 99 samples to trace mold to a single laundry basket.

Kramer also researched specialists who could deal with the mansion's unique roof, generator network and commercial-grade electrical system.

Ultimately, though, the decision to buy a multimillion-dollar house is usually an emotional one, he said.
Kramer said he cinches deals by essentially letting homes speak for themselves. He's thrown poolside picnics for potential clients and their families and showcased ocean views by inviting clients over for champagne at sunset.

"When you're selling a house like this, what they're looking for is lifestyle, not specifics," Kramer said. "We're in the want business, not the need business."

Rayni and Branden Williams do whatever they can to make their properties as desirable as possible, including spending about $300,000 as the listing agents for a glossy eight-bedroom, 15-bath estate on Beverly Hill's posh Hillcrest Drive. The home — which looks like a good place for Tony Stark to house his Iron Man lab — includes a candy room, Roberto Cavalli place settings and multiple $5,600 toilets.
 
The Williamses advertised in luxury publications such as Yacht Magazine. Each month, $50,000 went toward billboards on Sunset Boulevard with the slogan "Dream Big, Live Bigger." Interested and qualified buyers received leather satchels that doubled as airplane carry-ons, which were stuffed with crocodile-bound books describing the house as well as boxes of fine Beverly Hills chocolates and bottles of Cristal.
 
One night, a potential client flew into Los Angeles for a few hours to see the Hillcrest house. The Williamses spent $5,000 to hire a private chef to prepare lamb chops. But when the client arrived, he said he felt like eating sushi.
 
The couple scrambled and soon presented platters of fresh sushi prepared by acclaimed chef Nobu Matsuhisa — and served by models.
 
The client, 36-year-old Swedish video game programmer Markus Persson, paid $70 million in cash for the property in December.
 
"The moral of the story is: Money is not an object when we market these homes," Rayni said. "It's a gamble — you stand to make a million-dollar commission, but there's always the possibility that you don't sell the property and end up hundreds of thousands of dollars out of pocket."

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Sunday, June 28, 2015

Remodeling For A Sale? You May Want to Reconsider

Nancy and Thomas James' Dana Point home has expansive ocean views, four bedrooms, a wide deck for entertaining, solar paneling – even an elevator.
But until recently, the 3,258-square foot house – now on the market for $2.29 million – lacked something basic. It had just one bedroom closet.
That setup had suited the Jameses just fine. Over the years, the couple tore out closets to repurpose bedrooms they weren't using. Thomas and Nancy James, both chiropractors, weren't focused on whether that could be a stumbling block to a sale someday.
Without closets, though, the rooms could not be counted as bedrooms, prompting their listing agent to observe, “ ‘You do realize this is a really expensive one-bedroom home?'''
A house that's outside the norm for a neighborhood can hobble the owners when it's time to sell. Some real estate agents and appraisers, however, say many sellers these days feel too much pressure to remodel even standard homes, whether it's because of popular TV shows and flashy home design websites, or because friends or agents recommend it when it's not really needed.
In the case of most homes being readied for sale, “You shouldn't remodel the home,” said Mac Mackenzie, an agent at Coldwell Banker Residential Brokerage in Irvine. “People (looking to sell) are paying too much attention to television, and they're not getting the proper evaluation.”
The value of real estate depends on the location, market segment and cycle, said appraiser Steven R. Smith of Redlands, who's conducted appraisals of homes in the Los Angeles area and throughout the U.S. over his more than 30-year career.
“The exact same (remodeling) money spend in the wrong location or market segment may not be recaptured, while in the right location or market segment it may be more than recaptured,” said Smith, who's evaluated such homes as a 249-acre Rancho Mirage estate with an 18,400-square-foot main house and its own 19-hole golf course. Software billionaire Larry Ellison snapped it up three years ago for just under $43 million.
PUSHING BACK
Many houses about to go on the market could use clean windows and perhaps carpet and paint. Maybe a new roof and some other repairs.
Even contractors find themselves pushing back on homesellers' urge to upgrade.
Paul Paniagua, owner of All Pro Builders in Fullerton, said he's persuaded people about to put their homes up for sale not to remodel, even if their agent suggested it.
"I try to talk them out of it,” Paniagua said. He tells homeowners, "Why don't you put the house up on the market for what you're asking for and see what type of offers you get? If you're absolutely being low balled and truly believe it's the kitchen, we can talk about some things we can do."
He added, “Some people can just throw a countertop on and that's night and day."
Often times, homebuyers are looking for the total package – a home with modest upgrades throughout, said Ryan Lundquist, a Sacramento appraiser who writes about the housing market.
A gleaming new kitchen certainly can help sell a home, he said. “However, a kitchen remodel is also one of the most expensive remodels and … the resale market may not be willing to pay that much.”
“The layout of the house, though, matters greatly though, too, and has to be right,” he said. “Otherwise a (new) kitchen that comes with the rest of a house that does not work is really not all that desirable.”
It's tough for homeowners to fully recapture what they spend on remodeling at the time of a sale, said Dean P. Zibas, an Orange County real estate appraiser. And many homebuyers may not see the need – or the value – of certain pricey upgrades.
He and other appraisers cited among the latter:
• Anything that's atypical to the local market. “For example, I love racquetball, but having an indoor racquetball or sports court does not appeal to most buyers,” Zibas said.
• Expanded rooms – removing a wall to make one large bedroom instead of two smaller ones.
• Panic rooms.
• Built-in aquariums.
• A six-plus car garage at an average house.
• Turning a garage into a separate living space. “Converting a garage is almost always a negative because home owners need a place to park their cars or store their stuff,” Lundquist said. “A garage conversion often still feels like a garage instead of a part of the house, so in many cases buyers aren't willing to pay the same price per-square-foot for the conversion.”
• Some home offices. It depends on a few variables, appraisers say.
“In some market segments were many owners work at home, having a home office that is closed off or separated from the other living areas, may more than pay back the cost of building it,” Smith said. “Having an office that is separate from the living areas is a good thing. Having one that is tandem to a bedroom is not.”
Making unnecessary re-dos before a sale can sabotage it in another way, Mackenzie said.
"While you're in the middle of a remodel you probably shouldn't be doing, you could lose the sale of your home to someone who comes and buys one around the corner,” he said. “In most cases, it's not worth the risk."
THE LONG HAUL
The Jameses recently finished restoring three bedroom closets – and they did so at Mackenzie's suggestion. The home was an exception to the advice he usually gives about remodeling right before a sale. But without enough bedrooms, the residence wouldn't sell for the best price.
The restoration was among the latest remodeling changes that the couple, who have two grown children, made to the house through the years.
All along, said Nancy James, “We were upgrading for us – and for selling the home.” Her rule of thumb for those who want to make changes with an eye toward an eventual resale: “Don't be afraid to go in and fix it up. Get a little unique. But don't go crazy.”
Several appraisers said they like the idea of improving a house over the long haul.
“If someone has a home they like in the location they like,” Smith said, “spending money to keep it up to date is a good thing.”
Some money needs to be spent to keep a property competitive, he noted. “Older properties that have not been updated can sell near or not too far below the best updated, remodeled homes in the best real estate market cycle,” he said, “(but) way below during the worst market conditions.”
In Lake Forest, Jim Hobbs has been undergoing an extensive remodel on a home he bought in the Sycamore Creek community 35 years ago, as the third house in the tract.
He's not planning to move anytime soon.
Hobbs, a First Team Real Estate agent and house flipper, said he had a pretty good year in 2013. So he's recently redone his kitchen, knocked down walls and put in new floors. Last week, his master bathroom was taking shape: A new shower and cabinets, quartz countertop, faucets and light fixtures.
Almost nothing will be the same.
“The only thing that's original is the toilet,” said Hobbs, as workers prepared to install a large vanity mirror.
“I can't see rushing to do it before you sell it, because you aren't going to be able to enjoy it,” Hobbs said. “I'll reap it one day.”

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